Why I love the Millennial Mindset

A lot has been researched, written and presented in the last few years on this topic. Many research studies point out that by 2020 Asia will have 60% of the world’s millennial population and that is a big reason for any marketer like me to be to be interested in this subject. I have been keenly following the debate on how the Millennial generation is uniquely different in their thinking from Generation X.

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