So you are a part of the Social Media team in your organization and you get a constant stream of request from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created. Either way, as a good social media practitioner it’s your job to safe guard your brands social foot print and social experience with your target audience, and hence the need to be prescriptive about when new communities can be added.
Establishing the difference between campaign’s and communities
Many marketing managers don’t understand the difference between these two and the common mistake that is made is creating a community to facilitate the campaign. Once the campaign is over the community is left abandoned which seems like a big waste for the effort and resources that are put behind creating it in the first place.
Here is a quick and simple thought process to engage in before you decide to allow anyone to create a new community.
Community Management Matrix ©Jamshed Wadia